The Burrito King

You looking for ideas of how others are using Social Media today. Peter Kim www.beingpeterkim.com has compiled a good list and I picked out a few of my favorites from the list. A few of which are programs I was fortunate enought to work on.

• Absolut Vodka:
  • Social networks:  Top Bartender page on Facebook.⁵⁶
• Acura:
  • Widgets: Acura RDX Traffic on Yahoo.
• Adidas.  Social networks: adidas soccer on myspace; 70% of ROI driven by pass-along, aka “never-ending friending.”
• Bank of America:
  • Social networks: Small Business Community
• Best Buy:
  • Social networks: Created Blue Shirt Nation to allow retail employees to support each other.
• Blendtec.  Online video: YouTube channel has almost 100,000 subscribers and over 2.2 million views, helps sell B2B products to a consumer base.
• Dell:
  • Crowdsourcing: Ideastorm allows users to suggest and vote on ideas, has generated 9,800+ ideas.  Employee storm, internal idea community has generated over 2,700 ideas.³
• Jeep:
  • Online video: YouTube Jeep channel.
  • Photo sharing:  Flickr pool.
  • Social networks: Facebook fan page. MySpace page. Jeep community.²
• Nokia. Social networks: MOSH.²⁰
• Paramount Pictures.  Social networks:  Stop Loss Facebook application.⁵⁶
• Reebok.  Social networks: Run Easy community. Facebook fan page.
• Sony Electronics.  Blogging: Sony Electronics blog Backstage 101 program, Digital Dark Room and Frontline