The Burrito King

My real name is Mark Drosos. I am a social marketing,   digital media professional and former burrito king. My expertise is leading start-up/growth companies in social media, digital agencies and frozen burritos to phenomenal success.

My teams have taken a company from $60M to $200M (organic growth) in a span of 4 years, produced award winning interactive campaigns, reinvented an online education company into a leading social media company and led an agency to being named to the Inc. 500 fastest growing companies (85th overall in 2006).

I am a frequent speaker, interviewee and writer for iMedia Connection, The University of Southern California MBA program and Destination CRM amongst other media outlets.

While leading a frozen Mexican food company from regional obscure player to the #1 frozen Mexican food company in the nation I realized the power of interactive marketing and social media to help a business grow. After being crowned ‘The Burrito King’ (by friends and colleagues, not the frozen Mexican food royalty committee. Besides it’s a little more catchy than Mark Drosos) I moved to Warner Home Video to lead the worldwide interactive marketing team. And, the journey to social media began.

I had the fortune of working with some of the most viral titles, best interactive agencies in the country and a top-notch, industry leading team while at Warner. After my years at Warner I moved to Austin, TX  and put that experience to work leading the interactive marketing & bus. dev. for nFusion, an interactive agency. During that time I noticed the shift and momementum social media was having which led me to the COO role at Powered, a leading social media company that built online communities.

As social media practices matured I was pulled into conversations that were bigger than any one social media point solution. Those conversations and my experience led me to create Lodestone Social Media.

At Lodestone we provide a social compass to extend your brand into the social universe. Our sole purpose is to develop a magnetic brand attraction, a relationship between brands and consumers. Through our ‘Loded Compass’ brand engagement process we magnetize your brand.

Lodestone provides a sandbox of social programs that can be aligned to your marketing objectives. Our expertise spans branded social applications, online communities, mobile activation, widgets and more.

Lodestone will mix together the right events and elements to shape your program into a powerful magnetic social interaction. We combine the right technology, content and participation to shape an authentic, relevant and magnetic branded social program.

This blog is my person opinion and does not necessarily reflect the views of my past or present employer or clients.

You can find me at:

mark@lodestonesocial.com

www.lodestonesocial.com

http://www.facebook.com/pages/Lodestone-Social-Media/33809579351

www.twitter.com/markdrosos

www.linkedin.com/markdrosos

http://www.facebook.com/profile.php?id=705039858&ref=profile

Second Life: BurritoKing Magic