The Burrito King

In addition to managing multi-million dollar media buys and rich media development for the likes of Warner Home Video here is a small compilation of some of the interactive/social programs I was fortunate enough to be a part of.

As COO of Powered my team guided the company from an online education company to a leading social community company.  An example is the three communities we developed for Sony. A branded education community, a UGC photo sharing community and a research community. Sony’s Digital Darkroom, Sony Backstage 101 and Sony Frontline 

As COO of Powered my team guided the company from an online educatoin company to a leading social community company. An example is the Atkins community that helps consumers with nutritionist contributions, forums, work out tips, product reviews and more. http://community.atkins.com 

As the ED/VP of Worldwide Interactive Marketing at Warner Home Video my team developed the WHV Direct community. WHVdirect was a business resource community for WHV employees, business partners and press. With communities in 17 different countries, in mutliple languages we help save the company millions of dollars and improve performance for sales, marketing and PR.  www.whvdirect.com

As ED/VP of Worldwide Interactive Marketing at Warner Home Video my team guide 100’s of online promotions, microsites, mobile and video programs. This MySpace Corpse Bride DVD program consisted of a poem contest, mobile downloads, desktop apps and more. www.myspace.com/corpsebridedvd  

As ED/VP of Worldwide Interactive Marketing at Warner Home Video my team guided 100’s of online promotions, microsites, mobie and video programs. This Ocean’s Twelve onine sweepstakes for Target also included downloads, videos, photos and trivia integrated into their Cinema Red section of Target.com  

While leading the interactive marketing & business development for nFusion we launched online communities, UGC programs and more. This Kiss Kiss Bang Bang DVD promotion consisted of a video promotion on Rever and syndication to the like of Youtube. http://www.revver.com/video/25488/kiss-kiss-bang-bang-casting-call-intro/

 While leading the interactive marketing & business development for nFusion we launched online communities, UGC programs and more. The Adopt a Sloth game was a widget game for Ice Age 2 that allowed gamers to adopt a sloth and raise it in & set it free. http://www.nfusion.com/adoptasloth/ 

 And one I am most proud of, back in 2000 we launched a taquito eating contest on major college campuses across the U.S., video taped it, published it to website and gave a way scholarships to each winning contest at each school. It was ahead of it’s time and help make El Monterey burritos and taquitos a staple in every dorm room. 

As the COO of Powered my team created and managed the Motorola Service/Support Community. The website/community help Motorola had a double digit reduction  to call centers. http://www.motorolalearningcenter.com/ 

As the COO of Powered my team created a new ad sales channel for iVillage with the ‘iLearn’ program that provided a value add upsell to their sales teams. Helping improve impressions, page views and lead generation efforts for brand sponsors and iVillage. http://ilearn.ivillage.com/ 

As the VP of interactive/new biz for nFusion my team developed a viral flash widget/website for the movie “The Family Stone” called “Created a Mate” allowing users to create a mate for friends and pass it along to their network. 

As the ED/VP of Worldwide Interactive Marketing at Warner Home Video my team lead the efforts of marketing and selling DVD’s on our WHV.com site in multiple countries. Including managing millions of emails, video syndication and promotions. www.warnerhomevideo.com