The Burrito King

I found this great article about how to giveaway content and still make money from a twitter buddy @juntajoe and a blog post by Rohit Bhargava.  Content is the cornerstone to a great social strategy.

I summarized the three below but you can read the full article on Rohit Bhargava’s blog.

1. Partial Access | Full Access. The simplest example of this is music download sites that let you get a 30 second sample of a song, but not the entire thing.
2. Standard Version | High Def Version. A good example of this is last night’s release of the television show 24 with Kiefer Sutherland, and how they will be offering a “Director’s Cut” version on DVD this Tuesday. 
3. Limited Time | Archive. The site that uses this technique to great effect is MarketingSherpa. All the new articles published on the site are free to read for the first 2 weeks, and then they become part of an archive that you need to pay to access.